Elevate Your Real Estate Game with the

Competitive edge

Collective

“I've been in real estate for 40 years and was with Keller Williams for 21 years...In a half an hour, this gentleman described how you should react to other people, in a way I have never heard before...Get this man in your life!"

Gene Fredrick - Largest Organization at eXp Realty

In next 3-5 years over 50% of the Real Estate Agents and Mortgage Brokers currently in production will no longer work in this industry.

The market has shifted and people aren't ready.

As the real estate market evolves, the strategies that once guaranteed success are no longer sufficient. The competition is intensifying, and the landscape is changing—demanding more from today's real estate professionals.

Agents ready to claim their edge will find the Competitive Edge Collective an indispensable ally. Here, you'll gain a psychological and tactical advantage, arming you with the nuanced understanding of client behavior and the strategic prowess to outmaneuver the competition. Our resources are designed to help you not just navigate but master the complexities of the market, ensuring your trajectory towards growth and enhanced profitability.

PEOPLE ARE TALKING!

Hear what some of the industry's top leaders are saying...

Thrive Realty Co

One of the top Real Estate

Organizations in MI

Gene Frederick

Founder at Gene Frederick Organization

Largest Organization at EXP Realty

Brett Sikora

Founder at The Sikora Group Brokered by EXP Realty

#1 Team at eXp Realty in NJ since 2019

Coach Bill Pipes

Head Coach - Agent Academy

Top Sales and Business coach for Real Estate and Mortgage Professionals

Tina Caul

Founder at Caul Group Global luxury

Brokered by EXP Realty

In the current market, it's not just your actions that carve the path to success—it's also your mindset and your communication skills that will determine how far you go.


The Competitive Edge Collective is a forward-thinking professional development initiative that spans essential topics for personal and professional excellence. Led by a globally recognized behavioral expert, the program fuses a rich engineering background with profound insights into integrative psychology and behavioral analysis.

Our curriculum is uniquely designed, integrating engineering principles, lean methodologies, and data-driven insights with in-depth explorations of personality, behavior, culture, and communication. This synthesis forges a pioneering path in professional growth and development.

Leveraging psychometric assessments and behavioral frameworks, we offer participants an in-depth understanding of their own communication styles and behavioral patterns. This knowledge serves as a foundation for advanced skill development in areas such as Neuro-Linguistic Programming (NLP), sales strategies, leadership, philosophical thinking, effective communication, and mindset cultivation.

Our commitment to blending hard and soft skills sets the Competitive Edge Collective apart, providing a transformative journey that equips participants with the tools to thrive in today's dynamic market.

Get a Sample Personality Blueprint Report

Want to see what participants get when they take the Personality Blueprint Assessment? Click below to get samples of our basic and Detailed reports.

Choose the perfect Level for your company

Professional 

Perfect for leaders looking to grow and expand.  

$ 297 /month

  • Monthly Advanced Integrative Workshops

Bonuses

  • Professional Development Network
  • LIVE (via Zoom) 4+ trainings on topics like Mindset, NLP, Psychology, Communication, Leadership, Behavior and Sales
  • Results Planner including habit, KPI and activity trackers
  • Discounts on 1:1 Sessions and Live Trainings

TEAM

Perfect for teams actively pursuing growth and expansion

 $ 997/month

  • Unlimited Laser Coaching for a key leader

Bonuses

  • "Professional" Level Access for the whole team
  • Custom Hiring and Team Portal with Unlimited Detailed Personality Blueprints (DISC and More)
  • Unlimited Voxer Support for up to 5 leaders on the team
  • Custom DISC training for their onboarding

LEADERSHIP

Perfect for leaders who are looking to grow personally and looking to help develop and support their team.

 $ 1,997 /month

  • Unlimited Laser Coaching for up to 5 key leaders

Bonuses

  • All "Team" benefits
  • Monthly Leadership/Team Training for team
  • Customized Communication Dashboard updated monthly
  • Customized Candidate Benchmark Dashboard updated monthly
  • Quarterly Profile Updates & Organizational SWOT Analysis

Professional 

Perfect for leaders looking to grow and expand.  

 $ 2,970/year

  • Monthly Advanced Integrative Workshops

Bonuses

  • Professional Development Network
  • LIVE (via Zoom) 4+ trainings on topics like Mindset, NLP, Psychology, Communication, Leadership, Behavior and Sales
  • Results Planner including habit, KPI and activity trackers
  • Discounts on 1:1 Sessions and Live Trainings

TEAM

Perfect for teams actively pursuing growth and expansion

 $ 9,970/year

  • Unlimited Laser Coaching for a key leader

Bonuses

  • "Professional" Level Access for the whole team
  • Custom Hiring and Team Portal with Unlimited Detailed Personality Blueprints (DISC and More)
  • Unlimited Voxer Support for up to 5 leaders on the team
  • Custom DISC training for their onboarding

LEADERSHIP

Perfect for leaders who are looking to grow personally and looking to help develop and support their team.

 $ 19,970/year

  • Unlimited Laser Coaching for up to 5 key leaders

Bonuses

  • All "Team" benefits
  • Monthly Leadership/Team Training for team
  • Customized Communication Dashboard updated monthly
  • Customized Candidate Benchmark Dashboard updated monthly
  • Quarterly Profile Updates & Organizational SWOT Analysis

Meet Your Trainer... Alex Aanderud

Alex Aanderud is world renowned for his expertise in leadership, communication, and human behavior, with a track record of elevating some of the top teams in real estate and beyond. His workshops and training sessions introduce innovative techniques for understanding and leveraging human dynamics to foster leadership and improve communication.

Drawing on his engineering experience with Boeing and the U.S. Military, Alex brings a systematic approach to dissecting and enhancing team performance. His proficiency in integrative psychology and behavioral analysis, backed by advanced certifications, allows him to translate complex human behavior concepts into actionable strategies for organizational growth.

By employing a range of psychometric assessments, Alex has successfully improved team cohesion, retention, and profitability. His work has led to significant growth for organizations, helping them navigate and thrive in competitive markets.

Alex is driven by a vision to create leadership that values authenticity and adapts to the needs of individuals. He is committed to developing leaders who can unlock and maximize their team's potential, paving the way for sustained success.

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